Data Axle’s latest release of ProfileFuse ™ For the first time, technology has linked the LinkedIn profiles of corporate executives with personal consumer behavior data. A private equity firm used this tool to discover a strong correlation between the significant increase in airline mileage consumption of the target company’s CTO and its competitor’s patent applications. As a result, the valuation model was adjusted to avoid a $120 million erroneous acquisition.
This’ dual identity graph ‘is changing the business due diligence paradigm: by integrating Zoom meeting metadata, Expense reimbursement records, and social media sentiment analysis, investors can identify undisclosed supply chain risks. For example, the frequent confidential conversations between the CEO of a certain retail brand and Southeast Asian logistics suppliers were captured by the risk radar 37 days before the official announcement.